Image and Corporate Identity Difference between Image and Corporate Identity First of all, Quickstart Studio stresses that success depends on the image and corporate identity of your company. Actually, corporate identity is the difference of your business from other companies in the market. That is, the characteristics of your company. On the other hand, the corporate image is the opinion of the public, to which the company is directed. With which, that perception is created over time as a result of the experiences or interactions that the audience has with the brand. Elements of a Corporate Identity For this reason, Quickstart Studio refers as corporate identity, to the name of the company, colors, typography and iconography. Because, these factors are implemented in various formats such as business cards, company's signature, website , social networks, email marketing, store / office sign, leaflets, brochures, or catalog. In conclusion, the corporate identity is objective, it i...