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Seo In simple terms, SEO (Search Engine Optimization) applies to the set of strategies used to make a website appear in the first place or at least in the first Places of the results thrown by google, bing or yahoo after a related search. Let's explain in detail. When a user searches for a topic of interest in search engines, they display a list with related results. So the order shown by the search engines is not casual. On the contrary, they show in the first places the sites that best respond to the user's search. In other words, the most valuable in structure, content and usefulness for the cybernaut. In this way we can say that the website is optim. How does SEO benefit my website? To understand it better let's go a little bit in the story. Website optimization began in the mid 90's. By then the search engine Yahoo offered a process of manual indexing. Which improved the position of the sites in the list of results.  This, significantly increased the profits to t...

Content Marketing Since its inception traditional marketing applies creative strategies to attract the attention of the consumer. In this way convince them to acquire your brand. However, its thematic is promotional and communication between company and public is just buying and selling. Now, the birth of Content marketing breaks the previous paradigm as a rapport between both parties arises. Content Marketing is the ability to create and freely grant useful content for specific users. At the same time draw your attention with the aim of converting them into future clients. By mentioning "specific users" we mean that companies have identified those really interested in the product or service. For this it is essential to design a strategic content plan. As you will understand, it is not focused on different sectors at the same time but on a specific audience. The contents taught contain relevant information to solve the needs of the cybernaut and thus gain loyalty and confide...

Digital Marketing Digital Marketing refers to a set of marketing strategies applied to a company through digital media. For example desktops and personal computers, tablets, phones, video game consoles and other devices that involve interested parties. Initially these techniques to promote the success of a business used media such as TV, radio, press, billboards etc. In fact, although current, there are other methods to expand the market that undoubtedly reign in the advertising world. We refer to web marketing, it contains a world of options and possibilities to catch potential customers. In other words, it markets the small or medium business through the internet. We also affirm that web marketing applies to websites, emails, advertising banners, social networks, among others. Finally, both strategies encompass the broad concept of digital marketing. Many organizations combine traditional with modern methods and thus have different alternatives to increase their productivity. Howeve...